Marcus Rivera
10:14 AM
Homeowner UGCSavings Angle
"Booked 47 consultations in 14 days and dropped CPL −34% after the 20-ad refresh."
+47 ConsultsCPL −34%
We turn your past installs, happy customers, and real results into high-converting Meta ad creatives that help skeptical homeowners trust you, book consultations, and move forward faster.
Snapshots from our 20-in-14 creative sprints for solar installers. We win by testing homeowner hooks, local proof angles, and consultation-focused stories to lower your cost per booked appointment and scale qualified installs.
Clear process. Clear deliverables. Clear outcome. We turn your installs and customer stories into proof-first ads designed to increase trust, booked consultations, and installs.
You’re busy running installs and managing crews, so customer storytelling and content always fall to the bottom of the list.
Your Meta ads look and sound like every other “$0 down / free solar” offer, so homeowners scroll right past them.
You’re getting clicks or form fills, but homeowners ghost, no-show, or stall because they still don’t fully trust you.
Your site talks about “quality service” and “savings,” but doesn’t prove why you’re different from scammy solar companies.
UGC Hooks · Hybrid Story · Meme/Reaction · Testimonials · Authority Cuts · Offer Angles · Retargeting Proof Built to convert, not just get views.
Close the trust gap with strategic video testimonials, demo/education spots, and performance creatives that help skeptical homeowners understand you, trust you, and move forward faster. Proof beats persuasion.
Real customer stories filmed on Zoom or phone, built to create trust, answer objections, and speed up decisions. Raw, specific proof beats polished claims.
Clear, simple ads that explain how your installs work, what homeowners can expect, how the numbers and savings break down, and why you’re different from the “free solar” guys. Show, don’t just tell.
High-converting ad creatives shot on our cameras and in UGC-style formats, using real stories, strong offers, and proof-first angles built to turn more clicks into booked consultations and installs.
Your ads aren’t failing because your pricing is wrong. They slow down because your creatives stop grabbing attention — and most roofing & solar teams don’t have a system to produce new winners consistently.
We build 20 performance-ready Meta ads in 14 days for roofing and solar companies that already have a working sales process and want more booked estimates without wasting spend.
We work only with roofing and solar companies that rely on booked estimates, inspections, or consultations. If your revenue depends on scheduled appointments and signed contracts, this is built for you.
Day 1–3: research, angles, and scripts tailored to your market (storm/restoration, retail roofs, financing, PPAs, batteries, etc.).
Day 4–9: sourcing, filming, and creator assets (or your team on-camera).
Day 10–14: editing + delivering 20 ads ready to launch on Meta.
Yes. We’re not replacing your setters or closers. You need a way to handle demand — inbound call handling, appointment setting, and follow-up. We plug in by generating more high-intent estimate requests, not low-quality clicks.
Creative is our lane. We can collaborate with your media buyer or in-house team so the ads are launched correctly and the data feeds back into the next sprint.
Most roofing and solar teams see early signals within 3–7 days of launch: stronger thumb-stop, higher CTR, cheaper leads, and clearer creative winners that drive more booked estimates.